Hoe spreek ik je naam uit?

Gaël. Met de G van garçon. Daarna 'a yell'. Zo met je handen in de lucht. Hoeft niet, mag wel.

Wat is een website-schets?

Een website-schets is een schematische weergave van je website. Indeling, tekstplaatsing, knoppen. Het zit er allemaal in. Plus jouw kraakheldere teksten, natuurlijk. Zo zie je direct waar jouw tekst terecht komt. Handig voor jou, een ontwerper of webbouwer.

Wat moet ik doen voor we starten?

Om je goed te leren kennen maakte ik een vragenlijst. Als je deze invult kunnen we vliegensvlug van start.

Interview je ook mijn klanten?

Nee, helaas niet. En wel om drie redenen: 1. Het maakt het proces duurder en trager 2. Jij kent je klanten beter dan wie dan ook 3. Ik werk liever met bestaande inzichten en feedback.

Ontwerp je ook de website?

Nee, ik lever een wireframe met tekst aan, maar geen volledige branding of visueel design. Een perfect basis voor een designer of webbouwer.

Help je ook met andere materialen zoals pitch decks of presentaties?

Nee, mijn copy en wireframes kunnen als basis dienen voor andere materialen. Ik lever deze niet als kant-en-klare producten. Wel kan ik adviseren hoe je ze optimaliseert.

Gaël van Heijst | Website Strategist

You're proud of the work you do

But your website is lagging behind. And I get that, life's busy.

You’re embarrassed by the content and the layout of your website. It’s costing you customers, money and job satisfaction. Let’s sort that out. Don’t have a website yet? That’s fine too. Even more room for improvement.

Let's get your story straight

Start with your homepage. Continue with more.

2 weeks | 2 boxes | 1 outcome

Homepage
positioning sprint

You know exactly what your homepage should say and do. And to who you should talk to.

For creative entrepreneurs and small agencies who do great work but have a site that doesn't show it.

This is it
- 2 weeks, start to finish.
- Intake form
- Work sessions (90min.)
- Async work in between
- Two rounds of feedback

What’s in the box?
1. Positioning document
Short and sweet. One page with the core: what you do, who it's for, what it delivers, and how to say it. Something to fall back on when you're second-guessing your copy or your offer.

2. Homepage copy + wireframe
Your homepage in structure and text, all in 1 nifty wireframe. Ready to hand to your developer. Or to run with yourself.

€ 1495

6 weeks | 2 boxes | 1 outcome

Creative portfolio
positioning

You know exactly what your site should say and do. And to who you should talk to.

For creative entrepreneurs and small agencies who do great work but have a site that doesn't show it.

This is it
- 6 weeks, start to finish.
- Intake form
- Work sessions (90min.)
- Async work in between
- Two rounds of feedback

What’s in the box?
1. Positioning document
‍Short and sweet. One page with the core: what you do, who it's for, what it delivers, and how to say it. Something to fall back on when you're second-guessing your copy or your offer.

2. 6 page website copy + wireframe
‍Your website in structure and text, all in 6 nifty wireframes. Ready to hand to your designer or developer. Pages: home, offer, approach, work, about & contact.

€ 2995

Curious?

Book a Discovery call. Let's talk!

Book a Discovery Call

'Your work is exactly as you describe it on your website. I
’m much more confident now, and leads finally understand what I do.'

— Daniel, Motion Design Automation ⚡ 100% Cavalry Specialist

Looking for a LinkedIn update?

Yes, I need a better LinkedIn page

Good to know

'How do I pronounce your name?'

Gaël. With a G, as in ‘garçon’. Then ‘a yell’. Want to hear how that sounds? Book a Discovery Call.

'What's a wireframe?'

A website wireframe is a schematic representation of your website. Layout, text placement, buttons: it’s all there. Plus your crystal-clear text, of course. This way, you can see straight away where your text will go. Handy for you, a designer or a web developer.

'Why would I pick you over anyone else?'

✅ 3 people for the price of one: strategy, UX-design and copy

'What should I do before we start?'

To get to know you better, I’ve put together a questionnaire. If you fill it in, we can get started in no time.

'Will you design and build my website?'

No, I’ll provide a wireframe with text, but no full branding or visual design. It’s the perfect starting point for a designer or web developer. But I can point you towards some awesome people who can.

'Can you do some other webpages as well?'

Sure, everything is negotiable. Let's talk!

I get it.
You're tired of hiding your URL.

You're proud of the work you do

Let's get your story straight

Good to know

Gaël van Heijst

Website strategist
Positioning, words, and structure for creative consultants tired of hiding their URL
Developer-ready wireframes in 2 weeks

I get it.You're tired of hiding your URL.

You're proud of the work you do

Let's get your story straight

Good to know

Gaël van Heijst

Website strategist Positioning, words, and structure for creative consultants tired of hiding their URL Developer-ready wireframes in 2 weeks

I get it.
You're tired of hiding your URL.

Website strategist
Positioning, words, and structure for creative consultants tired of hiding their URL
Developer-ready wireframes in 2 weeks